Cleanse and hydrate with the gentlest shampoo ever created for curls. Never disturbs hairs’ cuticle for remarkably frizz-free locks. Verbena, Basil & Tonka Essence • Delivers 96% color retention after 10 washes* • Extra gentle cleansing without stripping color or disturbing the cuticle • Delivers weightless, concentrated hydration deep within without weighing curls down • Nourishes and enriches hair with vital nutrients essential for defrizzing, smoothing, and extreme shine • Provides full spectrum color and heat protection *Color retention after ten washes using ColorProof Shampoo and Conditioner. Results may vary.